{"id":100,"date":"2012-03-23T14:17:42","date_gmt":"2012-03-23T13:17:42","guid":{"rendered":"http:\/\/floridauniversitariaturismo.wordpress.com\/2012\/03\/23\/seminario-de-segmentacion-hotelera-18\/"},"modified":"2021-01-02T12:00:02","modified_gmt":"2021-01-02T12:00:02","slug":"seminario-de-segmentacion-hotelera-18","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2012\/03\/seminario-de-segmentacion-hotelera-18\/","title":{"rendered":"Seminario de Segmentaci\u00f3n Hotelera"},"content":{"rendered":"<p>Hola,<\/p>\n<p>Ayer asistimos al Seminario de Segmentaci\u00f3n\u00a0 Hotelera dentro de las Jornadas del Master de Innovaci\u00f3n y Direcci\u00f3n Hotelera, se celebr\u00f3 en el Aulatecnia de Florida universitaria y estaba la sala llena, lo que demuestra el atractivo que tiene estos seminarios para muchos de nosotros.<\/p>\n<p>La primera ponencia corri\u00f3 a cargo de Bernardo Caballero de Olmedo (Responsable de Marketing On line de TURESPA\u00d1A) result\u00f3 muy interesante observar la evoluci\u00f3n hacia una microsegmentaci\u00f3n basada en m\u00faltiples variables que permiten adaptarse mejor a los diferentes grupos de clientes , tambi\u00e9n me gust\u00f3 mucho la comparativa que realiz\u00f3 con alas estrategias de segmentaci\u00f3n llevadas a cabo por otros pa\u00edses como Canad\u00e1, Gran Breta\u00f1a o Australia, \u00e9ste \u00faltimo concentrado en un \u00fanico target.<\/p>\n<p>A continuaci\u00f3n \u00a0Mar\u00eda Ruiz (Responsable de la Unidad de Coordinaci\u00f3n de Productos \u00a0de la Agencia Valenciana del Turisme) centr\u00f3 el momento actual y habl\u00f3 del impulso a la estrategia de productos\u00a0 tur\u00edsticos de la Comunidad Valenciana, siempre de la mano del sector y centrada en los destinos. De an\u00e1lisis realizado han obtenido 22 productos mercados que se est\u00e1n trabajando exhaustivamente. \u00a0Result\u00f3 muy interesante su aportaci\u00f3n sobre la dificultad para gestionar el turismo cultural debido a la gran cantidad de agentes p\u00fablicos y privados que\u00a0 intervienen.<\/p>\n<p>Despu\u00e9s de una , merecida, pausa\u00a0 para el caf\u00e9, Fernando Molina (Director de Operaciones de Mastertour) \u00a0moder\u00f3 una mesa redonda sobre \u201cLa Adaptaci\u00f3n de la Oferta Hotelera a diversos segmentos de la demanda tur\u00edstica: Oportunidades y Desaf\u00edos\u201d en la profesionales de diferentes \u00a0segmentos de la oferta tur\u00edstica analizaron la actual situaci\u00f3n.<\/p>\n<p>\u00a0Finaliz\u00e1bamos pasadas las 20h (comenzamos a\u00a0 las 16) con la sensaci\u00f3n de una tarde muy bien aprovechada.<\/p>\n<p><a href=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2012\/03\/mesa-redonda4.jpg\"><img decoding=\"async\" class=\"size-full wp-image\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2012\/03\/mesa-redonda4.jpg?w=487\" alt=\"Image\" \/><\/a><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hola, Ayer asistimos al Seminario de Segmentaci\u00f3n\u00a0 Hotelera dentro de las Jornadas del Master de Innovaci\u00f3n y Direcci\u00f3n Hotelera, se celebr\u00f3 en el Aulatecnia de Florida universitaria y estaba la sala llena, lo que demuestra el atractivo que tiene estos seminarios para muchos de nosotros. La primera ponencia corri\u00f3 a cargo de Bernardo Caballero de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[79,9,80,81],"class_list":["post-100","post","type-post","status-publish","format-standard","hentry","category-turismo","tag-florida-centre-de-formacio","tag-florida-universitaria","tag-grado-turisme-florida","tag-master-innovacion-y-direccion-hotelera-florida"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Seminario de Segmentaci\u00f3n Hotelera - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2012\/03\/seminario-de-segmentacion-hotelera-18\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminario de Segmentaci\u00f3n Hotelera - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Hola, Ayer asistimos al Seminario de Segmentaci\u00f3n\u00a0 Hotelera dentro de las Jornadas del Master de Innovaci\u00f3n y Direcci\u00f3n Hotelera, se celebr\u00f3 en el Aulatecnia de Florida universitaria y estaba la sala llena, lo que demuestra el atractivo que tiene estos seminarios para muchos de nosotros. 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