{"id":287,"date":"2015-03-17T16:41:30","date_gmt":"2015-03-17T15:41:30","guid":{"rendered":"https:\/\/floridauniversitariaempresa.wordpress.com\/?p=287"},"modified":"2015-03-17T16:41:30","modified_gmt":"2015-03-17T15:41:30","slug":"la-transformacion-digital-de-los-negocios","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/03\/la-transformacion-digital-de-los-negocios\/","title":{"rendered":"La  transformaci\u00f3n digital de los negocios"},"content":{"rendered":"<p>El hecho digital est\u00e1 modificando profundamente la sociedad y, por consiguiente, el tejido empresarial a un ritmo trepidante y de una manera integral. Este contexto obliga a las empresas a repensar todo tipo de procesos: el marketing, el desarrollo de marca, la atenci\u00f3n al cliente, la selecci\u00f3n de personal, la comunicaci\u00f3n interna, la relaci\u00f3n con los proveedores, la investigaci\u00f3n de mercados, los procesos de internacionalizaci\u00f3n, la gesti\u00f3n de crisis, los procesos de innovaci\u00f3n, la formaci\u00f3n de personal, etc.<br \/>\n<strong>\u00a0<\/strong>La transformaci\u00f3n digital de los negocios no es otra cosa que el uso de la tecnolog\u00eda para conseguir mejoras radicales, disruptivas, que puedan convertirse en ventaja competitiva. Pero todo va muy r\u00e1pido, y lo que hoy puede ser una ventaja, ma\u00f1ana ser\u00e1 un requisito \u00fanicamente para sobrevivir.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\" size-medium wp-image-288 alignnone\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2015\/03\/omnicanal4_0.png?w=300\" alt=\"omnicanal4_0\" width=\"300\" height=\"232\" \/><br \/>\n&nbsp;<br \/>\nFuente: La transformaci\u00f3n digital de los negocios. RocaSalvatella 03\/09\/2014<br \/>\nEnlace:\u00a0<a href=\"http:\/\/www.rocasalvatella.com\/es\/la-transformacion-digital-de-los-negocios\">http:\/\/www.rocasalvatella.com\/es\/la-transformacion-digital-de-los-negocios<\/a><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El hecho digital est\u00e1 modificando profundamente la sociedad y, por consiguiente, el tejido empresarial a un ritmo trepidante y de una manera integral. Este contexto obliga a las empresas a repensar todo tipo de procesos: el marketing, el desarrollo de marca, la atenci\u00f3n al cliente, la selecci\u00f3n de personal, la comunicaci\u00f3n interna, la relaci\u00f3n con [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-287","post","type-post","status-publish","format-standard","hentry","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La transformaci\u00f3n digital de los negocios - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/03\/la-transformacion-digital-de-los-negocios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La transformaci\u00f3n digital de los negocios - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El hecho digital est\u00e1 modificando profundamente la sociedad y, por consiguiente, el tejido empresarial a un ritmo trepidante y de una manera integral. 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