{"id":5432,"date":"2015-07-14T09:46:13","date_gmt":"2015-07-14T08:46:13","guid":{"rendered":"https:\/\/floridauniversitariaturismo.wordpress.com\/?p=912"},"modified":"2021-01-02T11:58:55","modified_gmt":"2021-01-02T11:58:55","slug":"la-rentabilidad-hotelera-en-peligro","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/07\/la-rentabilidad-hotelera-en-peligro\/","title":{"rendered":"La rentabilidad hotelera en peligro"},"content":{"rendered":"<p>Dentro del <strong>programa<\/strong> de jornadas sobre <strong>competitividad Hotelera<\/strong>, <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> ha llevado a cabo el Desayuno de trabajo \u00ab<em><strong>La Rentabilidad Hotelera en Peligro. \u00bfC\u00f3mo mejorar resultados?<\/strong><\/em> \u00abal que asistieron m\u00e1s de 50 directivos y profesionales del sector hotelero valenciano.<br \/>\n<a href=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2015\/07\/rentabilidad.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-913\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2015\/07\/rentabilidad.jpg\" alt=\"rentabilidad\" width=\"300\" height=\"225\" \/><\/a><br \/>\nEn esta sesi\u00f3n, presentada por Carlos G\u00f3mez, coordinador del \u00e1rea de Turismo de <strong>Florida Universit\u00e0ria,<\/strong> el profesional y experto en Revenue Management Chema Herrero, Director de la compa\u00f1\u00eda <strong>Ormos<\/strong>, hizo una interesante exposici\u00f3n sobre c\u00f3mo rentabilizar las ventas de los negocios hoteleros, de manera estrat\u00e9gica, sencilla y eficaz.<br \/>\nLa Jornada de Rentabilidad Hotelera aport\u00f3 varias conclusiones sobre la actualidad hotelera y la necesidad de mejorar la rentabilidad de los diferentes establecimientos. Se trataron temas como la importancia de mantener una estrategia de venta directa potente, apoyada en el control de los costes de intermediaci\u00f3n y la desintermediaci\u00f3n de aquellos distribuidores y canales que no aportan valor al cliente o que \u00fanicamente se convierten en distribuidores \u00abpeligrosos\u00bb sobre los mismos nichos de mercados del propio hotel o de intermediarios fiables.<br \/>\nIgualmente se constat\u00f3 la importancia de las herramientas tecnol\u00f3gicas para afrontar un futuro. De todo esto se deriva la necesidad de evolucionar junto a la nueva tipolog\u00eda de clientes.<br \/>\nSeguidamente se llev\u00f3 a cabo un taller en la que los asistentes expusieron sus trabajos y puntos de vista, generando un interesante debate entre profesionales del \u00e1mbito hotelero. Este evento profesional se enmarca en el nuevo programa Superior de Marketing Hotelero, Comercializaci\u00f3n y Revenue management que comienza en octubre siendo organizado e impartido por Florida Universitaria y Ormos.<br \/>\nSi no pudiste acudir a la jornada, ahora tienes la oportunidad de verla completa:<br \/>\n&nbsp;<br \/>\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"648\" height=\"365\" src=\"https:\/\/www.youtube.com\/embed\/wGOf0gZS39U?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=es-ES&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dentro del programa de jornadas sobre competitividad Hotelera, Florida Universit\u00e0ria ha llevado a cabo el Desayuno de trabajo \u00abLa Rentabilidad Hotelera en Peligro. \u00bfC\u00f3mo mejorar resultados? \u00abal que asistieron m\u00e1s de 50 directivos y profesionales del sector hotelero valenciano. En esta sesi\u00f3n, presentada por Carlos G\u00f3mez, coordinador del \u00e1rea de Turismo de Florida Universit\u00e0ria, el [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-5432","post","type-post","status-publish","format-standard","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La rentabilidad hotelera en peligro - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/07\/la-rentabilidad-hotelera-en-peligro\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La rentabilidad hotelera en peligro - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Dentro del programa de jornadas sobre competitividad Hotelera, Florida Universit\u00e0ria ha llevado a cabo el Desayuno de trabajo \u00abLa Rentabilidad Hotelera en Peligro. \u00bfC\u00f3mo mejorar resultados? \u00abal que asistieron m\u00e1s de 50 directivos y profesionales del sector hotelero valenciano. 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