{"id":5455,"date":"2017-12-01T14:22:13","date_gmt":"2017-12-01T13:22:13","guid":{"rendered":"https:\/\/floridauniversitariaturismo.wordpress.com\/?p=1220"},"modified":"2021-01-02T11:51:58","modified_gmt":"2021-01-02T11:51:58","slug":"ciberturismo","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/","title":{"rendered":"Ciberturismo"},"content":{"rendered":"<p style=\"text-align:justify\">El tur\u00edstico ser\u00e1\u00a0uno de los sectores que m\u00e1s invertir\u00e1 en proyectos digitales, seg\u00fan diversos estudios. Este esfuerzo econ\u00f3mico traer\u00e1 una serie de tendencias que, sin duda, determinar\u00e1n el futuro. <strong>Gerson Beltr\u00e1n<\/strong>, responsable de marketing online (CMO) y especialista en Geomarketing de la empresa Play&amp;Go, ha visitado las aulas del Grado en Turismo de <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> para dar a conocer las \u00faltimas novedades de su empresa, dedicada al desarrollo de APPs tur\u00edsticas basadas en videojuegos, con el fin de implicar al turista en el destino.<\/p>\n<p><a href=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2017\/12\/noti-gerson-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1222\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2017\/12\/noti-gerson-2.jpg\" alt=\"\" width=\"550\" height=\"367\" \/><\/a><\/p>\n<p style=\"text-align:justify\">Nuestro alumnado aprende a trav\u00e9s de la charla que somos seres emocionales, nos movemos por impulsos no racionales la mayor\u00eda de las veces y uno de los impulsos m\u00e1s humanos es el juego y la competici\u00f3n. Desde peque\u00f1os nos encanta jugar y nos encanta competir y ganar. Beltr\u00e1n nos cuenta que, mediante un sencillo juego, nos podemos mover por nuestro entorno gracias a la geolocalizaci\u00f3n, que nos dice d\u00f3nde estamos. Nos movemos a trav\u00e9s de mapas 2D y 3D e interactuamos con dicho entorno completando una serie de misiones. Podemos adaptar el juego al tiempo a nuestras necesidades y adem\u00e1s hay una serie de premios y trofeos para los mejores jugadores. Podemos colocar la c\u00e1mara del m\u00f3vil y ver c\u00f3mo aparecen diversos elementos que nos hacen jugar sobre la propia realidad, de ah\u00ed el t\u00e9rmino de Realidad Aumentada. Adem\u00e1s, el desarrollo del juego se puede realizar tanto en exterior como en <em>indoor<\/em> gracias al acuerdo con una empresa tecnol\u00f3gica finlandesa.<\/p>\n<p style=\"text-align:justify\">Con esta experiencia, el alumnado de 3\u00ba de Turismo ha profundizado m\u00e1s en esta \u00e1rea de negocio y ha ampliado su investigaci\u00f3n de mercado en torno al uso de APPs tur\u00edsticas, como \u00a0nueva v\u00eda de comunicaci\u00f3n de la empresa o destino con el turista. De esta forma hemos continuado con el calendario de actividades programadas para el alumnado del <a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-en-Turismo.aspx?Perfil=Florida+Universitaria&amp;Grado=Turismo\" target=\"_blank\" rel=\"noopener noreferrer\">Grado en Turismo<\/a> de Florida Universit\u00e0ria.<\/p>\n<div id='gallery-1' class='gallery galleryid-5455 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/01\/mostrat-2019-jornadas-de-orientacion-profesional\/mostrat1819\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"94\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2019\/01\/mostrat1819.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El tur\u00edstico ser\u00e1\u00a0uno de los sectores que m\u00e1s invertir\u00e1 en proyectos digitales, seg\u00fan diversos estudios. Este esfuerzo econ\u00f3mico traer\u00e1 una serie de tendencias que, sin duda, determinar\u00e1n el futuro. Gerson Beltr\u00e1n, responsable de marketing online (CMO) y especialista en Geomarketing de la empresa Play&amp;Go, ha visitado las aulas del Grado en Turismo de Florida Universit\u00e0ria [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-5455","post","type-post","status-publish","format-standard","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ciberturismo - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ciberturismo - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El tur\u00edstico ser\u00e1\u00a0uno de los sectores que m\u00e1s invertir\u00e1 en proyectos digitales, seg\u00fan diversos estudios. Este esfuerzo econ\u00f3mico traer\u00e1 una serie de tendencias que, sin duda, determinar\u00e1n el futuro. Gerson Beltr\u00e1n, responsable de marketing online (CMO) y especialista en Geomarketing de la empresa Play&amp;Go, ha visitado las aulas del Grado en Turismo de Florida Universit\u00e0ria [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/\" \/>\n<meta property=\"og:site_name\" content=\"Experiencia Florida: Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-01T13:22:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-01-02T11:51:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2019\/01\/mostrat1819.jpg\" \/>\n<meta name=\"author\" content=\"mtmoreno@florida.local\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtmoreno@florida.local\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/\",\"url\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/\",\"name\":\"Ciberturismo - Experiencia Florida: Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\"},\"datePublished\":\"2017-12-01T13:22:13+00:00\",\"dateModified\":\"2021-01-02T11:51:58+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\"},\"breadcrumb\":{\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ciberturismo\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\",\"name\":\"Experiencia Florida: Blog\",\"description\":\"Experiencia Florida: Nuestro Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\",\"name\":\"mtmoreno@florida.local\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"caption\":\"mtmoreno@florida.local\"},\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ciberturismo - Experiencia Florida: Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/","og_locale":"es_ES","og_type":"article","og_title":"Ciberturismo - Experiencia Florida: Blog","og_description":"El tur\u00edstico ser\u00e1\u00a0uno de los sectores que m\u00e1s invertir\u00e1 en proyectos digitales, seg\u00fan diversos estudios. Este esfuerzo econ\u00f3mico traer\u00e1 una serie de tendencias que, sin duda, determinar\u00e1n el futuro. Gerson Beltr\u00e1n, responsable de marketing online (CMO) y especialista en Geomarketing de la empresa Play&amp;Go, ha visitado las aulas del Grado en Turismo de Florida Universit\u00e0ria [&hellip;]","og_url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/","og_site_name":"Experiencia Florida: Blog","article_published_time":"2017-12-01T13:22:13+00:00","article_modified_time":"2021-01-02T11:51:58+00:00","og_image":[{"url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2019\/01\/mostrat1819.jpg"}],"author":"mtmoreno@florida.local","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mtmoreno@florida.local","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/","url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/","name":"Ciberturismo - Experiencia Florida: Blog","isPartOf":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website"},"datePublished":"2017-12-01T13:22:13+00:00","dateModified":"2021-01-02T11:51:58+00:00","author":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659"},"breadcrumb":{"@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/12\/ciberturismo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blogs.florida.es\/floridauniversitariablog\/"},{"@type":"ListItem","position":2,"name":"Ciberturismo"}]},{"@type":"WebSite","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website","url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/","name":"Experiencia Florida: Blog","description":"Experiencia Florida: Nuestro Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659","name":"mtmoreno@florida.local","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","caption":"mtmoreno@florida.local"},"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pau61W-1pZ","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/5455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/comments?post=5455"}],"version-history":[{"count":1,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/5455\/revisions"}],"predecessor-version":[{"id":5536,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/5455\/revisions\/5536"}],"wp:attachment":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/media?parent=5455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/categories?post=5455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/tags?post=5455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}