{"id":5475,"date":"2019-03-18T09:14:52","date_gmt":"2019-03-18T09:14:52","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaturismo\/?p=1472"},"modified":"2021-01-02T11:50:46","modified_gmt":"2021-01-02T11:50:46","slug":"turismo-promocion-marca-y-storytelling","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/03\/turismo-promocion-marca-y-storytelling\/","title":{"rendered":"Turismo: Promoci\u00f3n, marca y storytelling"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Cerca de 300 estudiantes analizan con profesorado de ocho universidades europeas los desaf\u00edos de la industria conectada y los nuevos modelos de gesti\u00f3n<\/strong><\/p>\n<p style=\"text-align: justify\">Estudiantes universitarios de Turismo de <strong><a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a><\/strong> exploraron durante una semana las oportunidades que brinda la internacionalizaci\u00f3n en su futuro profesional. La s\u00e9ptima edici\u00f3n de la <em>Internacional Week,<\/em> que organiza Florida Universit\u00e0ria, fue un nuevo foro de encuentro entre profesorado de ocho universidades de la Uni\u00f3n Europea y estudiantes de grados en los que revisaron las nuevas tendencias de un mercado globalizado y que obliga a plantear nuevos modelos de gesti\u00f3n de manera transversal.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1473\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2019\/03\/iw-blog-turismo1.jpg\" alt=\"\" width=\"700\" height=\"466\" \/><\/p>\n<p style=\"text-align: justify\">Los estudiantes del <strong><a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-en-Turismo.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Turismo\" target=\"_blank\" rel=\"noopener noreferrer\">Grado de Turismo<\/a><\/strong> abordaron los nuevos desaf\u00edos del sector y las nuevas f\u00f3rmulas de promoci\u00f3n de destinos en un mercado h\u00edper-segmentado y con un consumidor altamente informado. Los docentes de universidades europeas hablaron de los cambios de tendencias y las nuevas f\u00f3rmulas de venta que ha tra\u00eddo un mercado marcado por las nuevas tecnolog\u00edas.<\/p>\n<p style=\"text-align: justify\">Bajo el lema \u201c<em><strong>promoci\u00f3n, marca y storytelling<\/strong><\/em>\u201d, los expertos internacionales analizaron la importancia de segmentar, focalizar y construir historias, el uso del branding y el posicionamiento de marca. En las distintas jornadas, los docentes trabajaron sobre el storytelling \u2013uso de historias-\u00a0 para crear una \u00f3ptima experiencia del visitante. Entre los recursos que se trataron, tambi\u00e9n destacan casos reales, como el desarrollo del turismo cultural sostenible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1474\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2019\/03\/iw-blog-turismo2.jpg\" alt=\"\" width=\"700\" height=\"466\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cerca de 300 estudiantes analizan con profesorado de ocho universidades europeas los desaf\u00edos de la industria conectada y los nuevos modelos de gesti\u00f3n Estudiantes universitarios de Turismo de Florida Universit\u00e0ria exploraron durante una semana las oportunidades que brinda la internacionalizaci\u00f3n en su futuro profesional. La s\u00e9ptima edici\u00f3n de la Internacional Week, que organiza Florida Universit\u00e0ria, [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-5475","post","type-post","status-publish","format-standard","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Turismo: Promoci\u00f3n, marca y storytelling - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/03\/turismo-promocion-marca-y-storytelling\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Turismo: Promoci\u00f3n, marca y storytelling - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Cerca de 300 estudiantes analizan con profesorado de ocho universidades europeas los desaf\u00edos de la industria conectada y los nuevos modelos de gesti\u00f3n Estudiantes universitarios de Turismo de Florida Universit\u00e0ria exploraron durante una semana las oportunidades que brinda la internacionalizaci\u00f3n en su futuro profesional. 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