{"id":5483,"date":"2020-01-21T18:36:04","date_gmt":"2020-01-21T18:36:04","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaturismo\/?p=1557"},"modified":"2021-01-02T11:50:45","modified_gmt":"2021-01-02T11:50:45","slug":"el-grado-en-turismo-de-florida-universitaria-organiza-su-primer-bootcamp","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/01\/el-grado-en-turismo-de-florida-universitaria-organiza-su-primer-bootcamp\/","title":{"rendered":"El Grado en Turismo de Florida Universit\u00e0ria organiza su primer bootcamp"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>El evento se celebrar\u00e1 en el Campus de Catarroja del 22 al 24 de enero<\/strong><\/p>\n<p style=\"text-align: justify\">El <strong><a href=\"https:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/turismo.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Turismo\" target=\"_blank\" rel=\"noopener noreferrer\">Grado Oficial en Turismo y T\u00edtulo Propio de Gesti\u00f3n Innovadora de la Hospitalidad y del Ocio<\/a> (GIHO) de Florida Universit\u00e0ria <\/strong>ha programado para los d\u00edas 22 al 24 de enero, su primer <em>bootcamp<\/em>. El encuentro, dirigido al alumnado de primero a tercero de Turismo, se compone de un taller de 10 horas, dividido en dos jornadas, y una conferencia. La finalidad del <em>bootcamp<\/em> de Turismo es que el alumnado aprenda a utilizar la metodolog\u00eda de gesti\u00f3n de la innovaci\u00f3n, distintivo del t\u00edtulo propio GIHO, orientada a la creatividad y aplicada al sector tur\u00edstico.<\/p>\n<p style=\"text-align: justify\">El taller, cuya tem\u00e1tica es el \u2018<em>Design thinking\u2019<\/em>, estar\u00e1 impartido por <strong>Andr\u00e9s Karp<\/strong>, CEO de la <em>Smart Agency<\/em> especializada en creatividad, Dinamicbrain, y presidente de la Asociaci\u00f3n Desarrolladores Web de Espa\u00f1a (ADWE). Karp ense\u00f1ar\u00e1 al alumnado a utilizar unas herramientas que les permitir\u00e1n aproximarse al cliente objetivo, dise\u00f1ar ideas para mejorar la experiencia del usuario e incrementar la satisfacci\u00f3n del cliente.<\/p>\n<p style=\"text-align: justify\">Durante el taller, el alumnado trabajar\u00e1 por equipos y tendr\u00e1 que resolver un reto aplicando las herramientas para dise\u00f1ar productos nuevos: mapa de empat\u00eda, <em>buyer <\/em>persona o <em>customer journey<\/em>\u2026 De este modo, el alumnado aprender\u00e1 a utilizar una metodolog\u00eda que le ser\u00e1 muy \u00fatil durante el segundo semestre cuando trabaje la dinamizaci\u00f3n del Castillo de Alaqu\u00e0s.<\/p>\n<p style=\"text-align: justify\">El <em>bootcamp<\/em> de Turismo finalizar\u00e1 el viernes 24 de enero con la conferencia <strong>\u2018Marketing de <em>influencers<\/em>, c\u00f3mo crear una marca digital orientada a la experiencia del cliente\u2019<\/strong>, impartida por <strong>Leticia Carretero<\/strong>, <em>Marketing Manager at Hotel Hard Rock Ibiza, Palladium Hotel Group<\/em>, uno de los hoteles m\u00e1s destacados en el \u00e1mbito de las experiencias del usuario.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-large wp-image-1561\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaturismo\/wp-content\/uploads\/sites\/15\/2020\/01\/BootCamp_GIHO-1024x768.png\" alt=\"\" width=\"648\" height=\"486\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El evento se celebrar\u00e1 en el Campus de Catarroja del 22 al 24 de enero El Grado Oficial en Turismo y T\u00edtulo Propio de Gesti\u00f3n Innovadora de la Hospitalidad y del Ocio (GIHO) de Florida Universit\u00e0ria ha programado para los d\u00edas 22 al 24 de enero, su primer bootcamp. El encuentro, dirigido al alumnado de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[54,8],"tags":[],"class_list":["post-5483","post","type-post","status-publish","format-standard","hentry","category-giho","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Grado en Turismo de Florida Universit\u00e0ria organiza su primer bootcamp - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/01\/el-grado-en-turismo-de-florida-universitaria-organiza-su-primer-bootcamp\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Grado en Turismo de Florida Universit\u00e0ria organiza su primer bootcamp - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El evento se celebrar\u00e1 en el Campus de Catarroja del 22 al 24 de enero El Grado Oficial en Turismo y T\u00edtulo Propio de Gesti\u00f3n Innovadora de la Hospitalidad y del Ocio (GIHO) de Florida Universit\u00e0ria ha programado para los d\u00edas 22 al 24 de enero, su primer bootcamp. 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