{"id":5659,"date":"2018-02-12T12:06:37","date_gmt":"2018-02-12T11:06:37","guid":{"rendered":"https:\/\/floridauniversitariaempresa.wordpress.com\/?p=559"},"modified":"2018-02-12T12:06:37","modified_gmt":"2018-02-12T11:06:37","slug":"workshop-sobre-efectivas-herramientas-de-marketing-visual","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/","title":{"rendered":"Workshop sobre efectivas herramientas de marketing visual"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/02\/noti-photoshop.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-560\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/02\/noti-photoshop.jpg\" alt=\"\" width=\"550\" height=\"351\" \/><\/a><\/p>\n<p style=\"text-align:justify\">El<strong> Gimp, Illustrator o el Photoshop<\/strong> se han convertido en tres poderosas herramientas para el <strong>marketing visual<\/strong>. El boom de la revoluci\u00f3n tecnol\u00f3gica ha producido un cambio de tendencia en las reglas del marketing visual, que ya se ha convertido en un elemento crucial de cualquier marca.<\/p>\n<p style=\"text-align:justify\">Seg\u00fan estudios recientes, el 60% de los directivos prefieren ver un v\u00eddeo antes que leer un texto. Adem\u00e1s, atendiendo a los h\u00e1bitos del consumidor, el 80% de las personas recuerdan m\u00e1s una imagen que un texto.<\/p>\n<p style=\"text-align:justify\">El alumnado del <a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/ciclosformativos\/Paginas\/marketing-y-publicidad.aspx?Perfil=Florida+Universitaria&amp;cicloformativo=Marketing+y+Publicidad\" target=\"_blank\" rel=\"noopener noreferrer\">Ciclo de Marketing y Publicidad<\/a> de <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> ha asistido a un workshop\u00a0sobre el uso de herramientas de dise\u00f1o gr\u00e1fico\u00a0para la creaci\u00f3n de publicidad impresa y digital. El taller -que se enmarca en la asignatura de Dise\u00f1o y Elaboraci\u00f3n\u00a0de Material y\u00a0Comunicaciones de Marketing- permite a los futuros profesionales conocer las herramientas digitales que les permiten \u00a0dise\u00f1ar piezas gr\u00e1ficas destinadas a\u00a0sus\u00a0campa\u00f1as\u00a0publicitarias y de marketing.<\/p>\n<p style=\"text-align:justify\">Durante el workshop, los estudiantes han trabajado con los\u00a0programas de dise\u00f1o gr\u00e1fico para tratamiento de im\u00e1genes Gimp -de uso libre-, Ilustrator\u00a0 y \u00a0Photoshop -programas de dise\u00f1o para la creaci\u00f3n de\u00a0logos, ilustraciones y gr\u00e1ficos vectorizados y el \u00a0Inkscape, editor de gr\u00e1ficos vectoriales.<\/p>\n<p style=\"text-align:justify\">Durante las sesiones, el alumnado ha conocido las aplicaciones pr\u00e1cticas de estos programas en el marketing digital y como pueden ser potentes herramientas para la producci\u00f3n de piezas publicitarias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Gimp, Illustrator o el Photoshop se han convertido en tres poderosas herramientas para el marketing visual. El boom de la revoluci\u00f3n tecnol\u00f3gica ha producido un cambio de tendencia en las reglas del marketing visual, que ya se ha convertido en un elemento crucial de cualquier marca. Seg\u00fan estudios recientes, el 60% de los directivos [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-5659","post","type-post","status-publish","format-standard","hentry","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Workshop sobre efectivas herramientas de marketing visual - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Workshop sobre efectivas herramientas de marketing visual - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El Gimp, Illustrator o el Photoshop se han convertido en tres poderosas herramientas para el marketing visual. El boom de la revoluci\u00f3n tecnol\u00f3gica ha producido un cambio de tendencia en las reglas del marketing visual, que ya se ha convertido en un elemento crucial de cualquier marca. Seg\u00fan estudios recientes, el 60% de los directivos [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/\" \/>\n<meta property=\"og:site_name\" content=\"Experiencia Florida: Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-12T11:06:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/02\/noti-photoshop.jpg\" \/>\n<meta name=\"author\" content=\"mtmoreno@florida.local\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtmoreno@florida.local\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/\",\"name\":\"Workshop sobre efectivas herramientas de marketing visual - Experiencia Florida: Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\"},\"datePublished\":\"2018-02-12T11:06:37+00:00\",\"dateModified\":\"2018-02-12T11:06:37+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Workshop sobre efectivas herramientas de marketing visual\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\",\"name\":\"Experiencia Florida: Blog\",\"description\":\"Experiencia Florida: Nuestro Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\",\"name\":\"mtmoreno@florida.local\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"caption\":\"mtmoreno@florida.local\"},\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Workshop sobre efectivas herramientas de marketing visual - Experiencia Florida: Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/02\/workshop-sobre-efectivas-herramientas-de-marketing-visual\/","og_locale":"es_ES","og_type":"article","og_title":"Workshop sobre efectivas herramientas de marketing visual - Experiencia Florida: Blog","og_description":"El Gimp, Illustrator o el Photoshop se han convertido en tres poderosas herramientas para el marketing visual. 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