{"id":5668,"date":"2018-10-10T10:45:57","date_gmt":"2018-10-10T10:45:57","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaempresa\/?p=624"},"modified":"2018-10-10T10:45:57","modified_gmt":"2018-10-10T10:45:57","slug":"conocemos-como-gfk-aplica-el-data-science","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/10\/conocemos-como-gfk-aplica-el-data-science\/","title":{"rendered":"Conocemos c\u00f3mo GFK aplica el Data Science"},"content":{"rendered":"<p style=\"text-align: justify\">El alumnado de cuarto curso del <a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+%ef%bc%86+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Grado en ADE + Digital Business<\/strong><\/a> de <strong>Florida Universit\u00e0ria<\/strong> ha visitado las instalaciones de la empresa GFK, la multinacional que cuenta con m\u00e1s de 13.000 expertos en investigaci\u00f3n de mercados con 80 a\u00f1os de experiencia de GFK en <em>data science.<\/em><\/p>\n<p style=\"text-align: justify\">La visita, que se enmarca en la asignatura \u201cInvestigaci\u00f3n de mercados aplicada\u201d, ha servido a los estudiantes para conocer de primera mano c\u00f3mo la empresa \u2013con tres sedes en Espa\u00f1a- lleva a cabo los estudios cualitativos de mercado.<\/p>\n<p style=\"text-align: justify\">El equipo de GFK ha remarcado la importancia de la investigaci\u00f3n de mercados dentro del mundo del Marketing y ha mostrado a los estudiantes el tipo de estudios que realiza. Carlos Minguez, actual Director de Desarrollo de Negocios a nivel nacional, Director de Relaciones Externas, Coordinador de la Pol\u00edtica de Desarrollo de GFK a nivel nacional y miembro del Club de Marketing de Valencia ha sido el encargado de mostrar estas claves al alumnado.<\/p>\n<p style=\"text-align: justify\">Gracias a la utilizaci\u00f3n de sistemas innovadores y data science, GfK transforma big data en smart data apoyando de esta forma a sus clientes a fortalecer su ventaja competitiva y a mejorar las experiencias y posibilidades de elecci\u00f3n de sus consumidores y usuarios.<\/p>\n<p style=\"text-align: justify\">El alumnado de Florida Universit\u00e0ria ha tenido la oportunidad de conocer las nuevas instalaciones de la empresa, de la mano de la Directora del CAPI \u00abCall Center\u00bb, Julia Belenguer, quien les ha explicado como realizan la captaci\u00f3n de informaci\u00f3n para los estudios encargados por el cliente, y c\u00f3mo se han tenido que enfrentar a los nuevos retos con el desarrollo de las nuevas tecnolog\u00edas y el reciente endurecimiento de la ley de protecci\u00f3n de datos a nivel europeo.<\/p>\n<p style=\"text-align: justify\">Durante la jornada, el alumnado ha podido supervisar en entornos reales el proceso telef\u00f3nico. La visita ha sido una experiencia. Los conocimientos y la experiencia de grandes profesionales han permitido a los estudiantes de ADE + Digital Business conocer las entra\u00f1as de la multinacional alemana GFK, con presencia en m\u00e1s de 50 pa\u00edses.<\/p>\n<p>&nbsp;<br \/>\n<div id='gallery-1' class='gallery galleryid-5668 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/10\/iii-jornada-de-etica-profesional\/empresa-finanzas-turismo\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2015\/10\/empresa-finanzas-turismo.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-625\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-625'>\n\t\t\t\tAlumnado del Grado en ADE Digital Bussines, Grado en Finanzas y Contabilidad y Grado en Turismo\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2015\/10\/iii-jornada-de-etica-profesional\/educacion-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2015\/10\/educacion.png\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-627\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-627'>\n\t\t\t\tAlumnado del Grado en Maestro\/a de Educaci\u00f3n Infantil y Grado en Maestro\/a de Educaci\u00f3n Primaria\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de cuarto curso del Grado en ADE + Digital Business de Florida Universit\u00e0ria ha visitado las instalaciones de la empresa GFK, la multinacional que cuenta con m\u00e1s de 13.000 expertos en investigaci\u00f3n de mercados con 80 a\u00f1os de experiencia de GFK en data science. La visita, que se enmarca en la asignatura \u201cInvestigaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-5668","post","type-post","status-publish","format-standard","hentry","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Conocemos c\u00f3mo GFK aplica el Data Science - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/10\/conocemos-como-gfk-aplica-el-data-science\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Conocemos c\u00f3mo GFK aplica el Data Science - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El alumnado de cuarto curso del Grado en ADE + Digital Business de Florida Universit\u00e0ria ha visitado las instalaciones de la empresa GFK, la multinacional que cuenta con m\u00e1s de 13.000 expertos en investigaci\u00f3n de mercados con 80 a\u00f1os de experiencia de GFK en data science. 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