{"id":5675,"date":"2019-02-26T14:01:45","date_gmt":"2019-02-26T14:01:45","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaempresa\/?p=816"},"modified":"2019-02-26T14:01:45","modified_gmt":"2019-02-26T14:01:45","slug":"landing-page-y-redes-sociales-el-nuevo-reto-del-alumnado-de-ade","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/02\/landing-page-y-redes-sociales-el-nuevo-reto-del-alumnado-de-ade\/","title":{"rendered":"Landing Page y Redes Sociales: el nuevo reto del alumnado de ADE"},"content":{"rendered":"<p style=\"text-align: justify\">En el \u00e1mbito del <strong>marketing digital y de la publicidad<\/strong>, la landing page es un elemento clave que gu\u00eda a los visitantes hacia un \u00fanico objetivo, alineado con el objetivo de la campa\u00f1a: la conversi\u00f3n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-817 aligncenter\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2019\/02\/landig-rss-1.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n<p style=\"text-align: justify\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-819\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2019\/02\/landig-rss-3-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>El alumnado del<strong> <a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+y+T%c3%adtulo+Propio+en+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\">Grado Oficial en ADE<\/a> que cursa el t\u00edtulo propio de <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> en Digital Business<\/strong> ha comenzado el dise\u00f1o de una web corporativa y de su landing page. Para ello, trabajan en los elementos imprescindibles que debe contener esta p\u00e1gina de aterrizaje. Una propuesta de venta atractiva, a trav\u00e9s de un titular con gancho, im\u00e1genes, v\u00eddeos y otros recursos digitales que lleven al usuario a querer convertir su visita en una compra y contenido de calidad que ayude al cliente a crear confianza con la marca motivando la compra son algunos de los \u201cimprescindibles\u201d de la landing. <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-820\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2019\/02\/landig-rss-4-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<p style=\"text-align: justify\">Adem\u00e1s, del desarrollo web, la estrategia de marketing digital integra otras herramientas esenciales para mostrar una interacci\u00f3n fluida y natural con el usuario. En este punto, las redes sociales son poderosos canales de interacci\u00f3n para llegar al m\u00e1ximo nivel de audiencia. Con la ayuda de Andrea Motos y Fernando Cabrera, dos exalumnos de la primera promoci\u00f3n del Grado en ADE y Digital Business ya incorporados al mundo laboral, han valorado cada una de las redes y qu\u00e9 son las m\u00e1s efectivas en funci\u00f3n del tipo de p\u00fablico a que hay que dirigirse y el sector al cual quieren llegar.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-818\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2019\/02\/landig-rss-2.jpg\" alt=\"\" width=\"700\" height=\"467\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En el \u00e1mbito del marketing digital y de la publicidad, la landing page es un elemento clave que gu\u00eda a los visitantes hacia un \u00fanico objetivo, alineado con el objetivo de la campa\u00f1a: la conversi\u00f3n. El alumnado del Grado Oficial en ADE que cursa el t\u00edtulo propio de Florida Universit\u00e0ria en Digital Business ha comenzado [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,5],"tags":[],"class_list":["post-5675","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Landing Page y Redes Sociales: el nuevo reto del alumnado de ADE - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/02\/landing-page-y-redes-sociales-el-nuevo-reto-del-alumnado-de-ade\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Landing Page y Redes Sociales: el nuevo reto del alumnado de ADE - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"En el \u00e1mbito del marketing digital y de la publicidad, la landing page es un elemento clave que gu\u00eda a los visitantes hacia un \u00fanico objetivo, alineado con el objetivo de la campa\u00f1a: la conversi\u00f3n. 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