{"id":5680,"date":"2019-09-30T07:13:43","date_gmt":"2019-09-30T07:13:43","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaempresa\/?p=891"},"modified":"2019-09-30T07:13:43","modified_gmt":"2019-09-30T07:13:43","slug":"visita-a-la-multinacional-gfk-growth-from-knowledge","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/09\/visita-a-la-multinacional-gfk-growth-from-knowledge\/","title":{"rendered":"Visita a la multinacional GfK &#8211; Growth from Knowledge"},"content":{"rendered":"<p style=\"text-align: justify\">El alumnado de 4.\u00ba curso del <strong><a href=\"https:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+y+T%c3%adtulo+Propio+en+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\">Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas<\/a>, <\/strong>dentro de la asignatura de Investigaci\u00f3n de Mercados Aplicada,\u00a0 ha realizado una visita a las instalaciones de la multinacional GFK &#8211; Growth from Knowledge en Valencia.<\/p>\n<p style=\"text-align: justify\">En las primeras fases han conocido las instalaciones relacionadas con estudios cualitativos donde han recibido una explicaci\u00f3n sobre la importancia de la investigaci\u00f3n de mercados dentro del mundo del Marketing y qu\u00e9 tipo de estudios realiza esta empresa (una de las 4 m\u00e1s importantes en el \u00e1mbito mundial). Esta parte de la visita ha ido de la mano de Carlos M\u00ednguez, actual director de desarrollo de negocios nacional, director de relaciones externas, coordinado de la pol\u00edtica de desarrollo de GFK en el \u00e1mbito nacional y miembro del club de Marketing de Val\u00e8ncia con presencia en toda Espa\u00f1a.<\/p>\n<p style=\"text-align: justify\">En las segundas instalaciones (acabadas de inaugurar) la directora del CAPE \u00abCall Center\u00bb Julia Belenguer ha explicado c\u00f3mo realizan la captaci\u00f3n de informaci\u00f3n para los estudios encargados por el cliente, principalmente telef\u00f3nico, y c\u00f3mo se han tenido que enfrentar a los nuevos retos con el desarrollo de las nuevas tecnolog\u00edas y el reciente endurecimiento de la ley de protecci\u00f3n de datos a escala europea.<\/p>\n<p style=\"text-align: justify\">Para finalizar, los alumnos y alumnas, han podido llevar a cabo una pr\u00e1ctica supervisando el proceso telef\u00f3nico. Una experiencia \u00fanica de la mano de grandes profesionales que nos ha permitido conocer las entra\u00f1as de una multinacional alemana como es GFK, que tiene presencia en m\u00e1s de 50 pa\u00edses.<\/p>\n<div id='gallery-1' class='gallery galleryid-5680 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/04\/dia-internacional-del-libro\/img_20170425_100529_hdr\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2017\/04\/img_20170425_100529_hdr.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/04\/dia-internacional-del-libro\/bookcrossing-2\/'><img loading=\"lazy\" decoding=\"async\" width=\"169\" height=\"300\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2017\/04\/bookcrossing.jpg\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/blogs.florida.es\/floridauniversitariablog\/2017\/04\/dia-internacional-del-libro\/maratonpoesia\/'><img loading=\"lazy\" decoding=\"async\" width=\"131\" height=\"300\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2017\/04\/maratonpoesia.png\" class=\"attachment-medium size-medium\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de 4.\u00ba curso del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas, dentro de la asignatura de Investigaci\u00f3n de Mercados Aplicada,\u00a0 ha realizado una visita a las instalaciones de la multinacional GFK &#8211; Growth from Knowledge en Valencia. En las primeras fases han conocido las instalaciones relacionadas con estudios cualitativos donde han recibido una [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,57,5],"tags":[],"class_list":["post-5680","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-marketing-y-publicidad","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Visita a la multinacional GfK - Growth from Knowledge - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/09\/visita-a-la-multinacional-gfk-growth-from-knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visita a la multinacional GfK - Growth from Knowledge - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El alumnado de 4.\u00ba curso del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas, dentro de la asignatura de Investigaci\u00f3n de Mercados Aplicada,\u00a0 ha realizado una visita a las instalaciones de la multinacional GFK &#8211; Growth from Knowledge en Valencia. 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