{"id":5683,"date":"2019-10-25T07:57:30","date_gmt":"2019-10-25T07:57:30","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaempresa\/?p=912"},"modified":"2019-10-25T07:57:30","modified_gmt":"2019-10-25T07:57:30","slug":"el-alumnado-de-gvec-asiste-al-forum-de-retail-future","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/10\/el-alumnado-de-gvec-asiste-al-forum-de-retail-future\/","title":{"rendered":"El alumnado de GVEC asiste al F\u00f3rum de Retail Future"},"content":{"rendered":"<p style=\"text-align: justify\">El alumnado de 2\u00b0 curso del <strong><a href=\"https:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/ciclosformativos\/Paginas\/gestion-ventas-espacios-comerciales.aspx?Perfil=Florida+Universitaria&amp;cicloformativo=Gesti%c3%b3n+de+Ventas+y+Espacios+comerciales\" target=\"_blank\" rel=\"noopener noreferrer\">Ciclo Formativo de Grado Superior en Gesti\u00f3n de Ventas y Espacios Comerciales<\/a><\/strong> asisti\u00f3 al f\u00f3rum organizado por Retail Future para conocer las nuevas tendencias en el sector del retail, c\u00f3mo dirigirse a los nuevos consumidores de las generaciones Z y Alfa, y c\u00f3mo incorporar con \u00e9xito las nuevas tecnolog\u00edas. La jornada se centr\u00f3 en profundizar en los deseos y necesidades del consumidor actual y en concreto su comportamiento como cliente digital.<\/p>\n<p style=\"text-align: justify\">En la primera ponencia <strong>Cristina P\u00e9rez<\/strong> (Commerce Director Insights Division en Kantar) explic\u00f3 c\u00f3mo es y qu\u00e9 buscan los consumidores Z. P\u00e9rez coment\u00f3 c\u00f3mo ha sido la evoluci\u00f3n como clientes y c\u00f3mo se han ido incorporando nuevos usuarios como los Alfa (4 a 9 a\u00f1os) que nos obligan a redise\u00f1ar nuestra estrategia de marketing. Esta charla result\u00f3 de gran inter\u00e9s para el alumnado porque se dieron claves para la definici\u00f3n de la estrategia digital de una empresa, c\u00f3mo, cada vez, a pesar\u00a0 de pensar que se va hacia un comercio totalmente digitalizado, se buscan experiencias dentro de la compra, no \u00fanicamente el producto.<\/p>\n<p style=\"text-align: justify\">En la segunda ponencia, el alumnado de <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> escuch\u00f3 la experiencia de Mercedes Zubizarreta (Propietaria Fundadora en z u b i) que coment\u00f3 las claves para tener una comunicaci\u00f3n coherente y que haga que una marca se diferencie de las otras, en un momento de gran competencia entre intereses para los potenciales clientes.<\/p>\n<p style=\"text-align: justify\">Luis Piedrahita puso la nota de humor en el forum con uno de sus espect\u00e1culos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-915\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2019\/10\/retail-future-3.jpg\" alt=\"\" width=\"640\" height=\"480\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El alumnado de 2\u00b0 curso del Ciclo Formativo de Grado Superior en Gesti\u00f3n de Ventas y Espacios Comerciales asisti\u00f3 al f\u00f3rum organizado por Retail Future para conocer las nuevas tendencias en el sector del retail, c\u00f3mo dirigirse a los nuevos consumidores de las generaciones Z y Alfa, y c\u00f3mo incorporar con \u00e9xito las nuevas tecnolog\u00edas. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[59,5],"tags":[],"class_list":["post-5683","post","type-post","status-publish","format-standard","hentry","category-gestion-de-ventas-y-espacios-comerciales","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El alumnado de GVEC asiste al F\u00f3rum de Retail Future - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2019\/10\/el-alumnado-de-gvec-asiste-al-forum-de-retail-future\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El alumnado de GVEC asiste al F\u00f3rum de Retail Future - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"El alumnado de 2\u00b0 curso del Ciclo Formativo de Grado Superior en Gesti\u00f3n de Ventas y Espacios Comerciales asisti\u00f3 al f\u00f3rum organizado por Retail Future para conocer las nuevas tendencias en el sector del retail, c\u00f3mo dirigirse a los nuevos consumidores de las generaciones Z y Alfa, y c\u00f3mo incorporar con \u00e9xito las nuevas tecnolog\u00edas. 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