{"id":6100,"date":"2021-01-18T19:24:53","date_gmt":"2021-01-18T19:24:53","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariablog\/?p=6100"},"modified":"2021-02-03T19:37:04","modified_gmt":"2021-02-03T19:37:04","slug":"el-plan-de-marketing-digital-paso-a-paso","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2021\/01\/el-plan-de-marketing-digital-paso-a-paso\/","title":{"rendered":"El Plan de Marketing Digital, paso a paso"},"content":{"rendered":"<p><strong><a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a><\/strong> desarrolla una serie de actividades en el <a href=\"https:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+y+T%c3%adtulo+Propio+en+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\">Grado oficial en Administraci\u00f3n y Direcci\u00f3n de Empresas (ADE) y t\u00edtulo propio en Digital Business (DB)<\/a> para la mejora del rendimiento profesional del alumnado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6106\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/01\/plan-marketing.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/01\/plan-marketing.jpg 700w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/01\/plan-marketing-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>Uno de los talleres claves es precisamente <strong>El Plan de Marketing Digital<\/strong> impartido por <strong>Fernando Cabrera<\/strong>, account manager en la agencia de marketing digital Okisam y antiguo alumno de Florida Universit\u00e0ria. En este taller, que se imparti\u00f3 para el alumnado de segundo de ADE y forma parte del t\u00edtulo propio en Digital Business, se abord\u00f3 la importancia del Plan de Marketing Digital para los negocios.<\/p>\n<p>\u00abEn la actualidad el plan de marketing digital juega un papel fundamental en la adaptaci\u00f3n de cualquier empresa a la situaci\u00f3n que estamos viviendo, tanto, ser consciente de la necesidad de elaborarlo, como el ser estricto a la hora de seguir con el plan establecido\u00bb, destaca la coordinadora del t\u00edtulo propio de Digital Business <strong>Dra. Mar\u00eda Jos\u00e9 Navarro<\/strong>.<\/p>\n<p>En este sentido, se pronunci\u00f3 Fernando Cabrera. \u201cNo puede haber estrategia sin un plan de acci\u00f3n consolidado que te permita llevarla a cabo y tener una visi\u00f3n global del estado de tu proyecto.\u201d Y en esa l\u00ednea, explic\u00f3 al alumnado c\u00f3mo elaborar un Plan de Marketing Digital para los negocios, las principales herramientas a utilizar, as\u00ed como las claves para ser m\u00e1s efectivos en esta planificaci\u00f3n. El alumnado de segundo aplicar\u00e1 estos conocimientos en el proyecto digital que est\u00e1n desarrollando durante este curso acad\u00e9mico en empresas reales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florida Universit\u00e0ria desarrolla una serie de actividades en el Grado oficial en Administraci\u00f3n y Direcci\u00f3n de Empresas (ADE) y t\u00edtulo propio en Digital Business (DB) para la mejora del rendimiento profesional del alumnado. Uno de los talleres claves es precisamente El Plan de Marketing Digital impartido por Fernando Cabrera, account manager en la agencia de [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,5],"tags":[],"class_list":["post-6100","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El Plan de Marketing Digital, paso a paso - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2021\/01\/el-plan-de-marketing-digital-paso-a-paso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El Plan de Marketing Digital, paso a paso - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Florida Universit\u00e0ria desarrolla una serie de actividades en el Grado oficial en Administraci\u00f3n y Direcci\u00f3n de Empresas (ADE) y t\u00edtulo propio en Digital Business (DB) para la mejora del rendimiento profesional del alumnado. 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