{"id":6235,"date":"2020-12-04T11:35:26","date_gmt":"2020-12-04T11:35:26","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariablog\/?p=6235"},"modified":"2021-02-16T11:38:21","modified_gmt":"2021-02-16T11:38:21","slug":"la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/","title":{"rendered":"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Fernando Cabrera, <\/strong>account manager en la agencia de marketing digital Okisam y antiguo alumno de Florida Universit\u00e0ria, continua con las colaboraciones en el t\u00edtulo propio Digital Business, el valor a\u00f1adido que ofrece <a href=\"https:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> en su Grado de ADE.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6101\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/fernando-cabrera.jpg\" alt=\"\" width=\"700\" height=\"466\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/fernando-cabrera.jpg 700w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/fernando-cabrera-300x200.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify\">Fernando Cabrera inaugur\u00f3 los talleres del tercer curso de ADE Digital Business centrado \u2018Transformaci\u00f3n Digital\u2019. Este taller tiene como finalidad que el alumnado conozca la necesidad de la transformaci\u00f3n digital de la empresa para poder adaptarse al mercado y a la coyuntura actual.<\/p>\n<p style=\"text-align: justify\">\u201cLos clientes y consumidores ya han trasladado su presencia y la conversaci\u00f3n al entorno digital, y las empresas tienen que escucharles e interactuar con ellos a trav\u00e9s de los canales en los que podemos encontrarlos\u201d, comentaba Fernando Cabrera al alumnado.<\/p>\n<p style=\"text-align: justify\">Y para entender el proceso que conlleva la digitalizaci\u00f3n hay que ser consciente de la importancia de la concienciaci\u00f3n total en todos los niveles y departamentos de la empresa. Por este motivo, \u201cla cultura de la empresa se antoja esencial para afrontar uno de los retos m\u00e1s importantes para cualquier empresa\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fernando Cabrera, account manager en la agencia de marketing digital Okisam y antiguo alumno de Florida Universit\u00e0ria, continua con las colaboraciones en el t\u00edtulo propio Digital Business, el valor a\u00f1adido que ofrece Florida Universit\u00e0ria en su Grado de ADE. Fernando Cabrera inaugur\u00f3 los talleres del tercer curso de ADE Digital Business centrado \u2018Transformaci\u00f3n Digital\u2019. Este [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,5],"tags":[],"class_list":["post-6235","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Fernando Cabrera, account manager en la agencia de marketing digital Okisam y antiguo alumno de Florida Universit\u00e0ria, continua con las colaboraciones en el t\u00edtulo propio Digital Business, el valor a\u00f1adido que ofrece Florida Universit\u00e0ria en su Grado de ADE. Fernando Cabrera inaugur\u00f3 los talleres del tercer curso de ADE Digital Business centrado \u2018Transformaci\u00f3n Digital\u2019. Este [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/\" \/>\n<meta property=\"og:site_name\" content=\"Experiencia Florida: Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-04T11:35:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-16T11:38:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/fernando-cabrera.jpg\" \/>\n<meta name=\"author\" content=\"mtmoreno@florida.local\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtmoreno@florida.local\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/\",\"url\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/\",\"name\":\"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\"},\"datePublished\":\"2020-12-04T11:35:26+00:00\",\"dateModified\":\"2021-02-16T11:38:21+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\"},\"breadcrumb\":{\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\",\"name\":\"Experiencia Florida: Blog\",\"description\":\"Experiencia Florida: Nuestro Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\",\"name\":\"mtmoreno@florida.local\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"caption\":\"mtmoreno@florida.local\"},\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/","og_locale":"es_ES","og_type":"article","og_title":"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog","og_description":"Fernando Cabrera, account manager en la agencia de marketing digital Okisam y antiguo alumno de Florida Universit\u00e0ria, continua con las colaboraciones en el t\u00edtulo propio Digital Business, el valor a\u00f1adido que ofrece Florida Universit\u00e0ria en su Grado de ADE. Fernando Cabrera inaugur\u00f3 los talleres del tercer curso de ADE Digital Business centrado \u2018Transformaci\u00f3n Digital\u2019. Este [&hellip;]","og_url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/","og_site_name":"Experiencia Florida: Blog","article_published_time":"2020-12-04T11:35:26+00:00","article_modified_time":"2021-02-16T11:38:21+00:00","og_image":[{"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/fernando-cabrera.jpg"}],"author":"mtmoreno@florida.local","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mtmoreno@florida.local","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/","url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/","name":"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad - Experiencia Florida: Blog","isPartOf":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website"},"datePublished":"2020-12-04T11:35:26+00:00","dateModified":"2021-02-16T11:38:21+00:00","author":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659"},"breadcrumb":{"@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2020\/12\/la-importancia-de-la-transformacion-digital-de-las-empresas-en-la-actualidad\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blogs.florida.es\/floridauniversitariablog\/"},{"@type":"ListItem","position":2,"name":"La importancia de la transformaci\u00f3n digital de las empresas en la actualidad"}]},{"@type":"WebSite","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website","url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/","name":"Experiencia Florida: Blog","description":"Experiencia Florida: Nuestro Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659","name":"mtmoreno@florida.local","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","caption":"mtmoreno@florida.local"},"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pau61W-1Cz","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/6235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/comments?post=6235"}],"version-history":[{"count":1,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/6235\/revisions"}],"predecessor-version":[{"id":6236,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/6235\/revisions\/6236"}],"wp:attachment":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/media?parent=6235"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/categories?post=6235"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/tags?post=6235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}