{"id":6241,"date":"2021-02-16T11:51:37","date_gmt":"2021-02-16T11:51:37","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariablog\/?p=6241"},"modified":"2021-02-16T11:51:37","modified_gmt":"2021-02-16T11:51:37","slug":"aprendiendo-sobre-posicionamiento-y-conversion-online","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2021\/02\/aprendiendo-sobre-posicionamiento-y-conversion-online\/","title":{"rendered":"Aprendiendo sobre posicionamiento y conversi\u00f3n online"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Arturo\u00a0Argil\u00e9s<\/strong>,\u00a0analista web\u00a0y\u00a0SEO,\u00a0ha impartido\u00a0dos\u00a0talleres\u00a0al alumnado de segundo del <a href=\"https:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Grado+en+Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+y+T%c3%adtulo+Propio+en+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\">grado\u00a0oficial en <\/a><strong>ADE\u00a0<\/strong>(Administraci\u00f3n y Direcci\u00f3n de\u00a0Empresas )\u00a0y\u00a0t\u00edtulo\u00a0propio\u00a0en Digital Business (DB) de Florida\u00a0Universit\u00e0ria\u00a0sobre la importancia del SEM y\u00a0del SEO en la estrategia digital de las empresas\u00a0y sobre Google\u00a0Analytics. El experto explic\u00f3 al alumnado la importancia de los buscadores y la visibilidad en los mismos de las entidades.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6242\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/noti-taller-sem-seo-3.jpg\" alt=\"\" width=\"700\" height=\"525\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/noti-taller-sem-seo-3.jpg 700w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/noti-taller-sem-seo-3-300x225.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p style=\"text-align: justify\">\u201cCuando se trabaja con buscadores hay que averiguar la pregunta para ofrecer la mejor respuesta y as\u00ed conseguir\u00a0mayor\u00a0visibilidad en los buscadores\u201d, comentaba Arturo\u00a0Argil\u00e9s.<\/p>\n<div id='gallery-1' class='gallery galleryid-6241 gallery-columns-2 gallery-size-full'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-2.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-2.jpg 640w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-2-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-1.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-1.jpg 640w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2021\/02\/taller-sem-seo-1-300x169.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"text-align: justify\">El <strong>analista web y SEO<\/strong> analiz\u00f3 las propuestas de Google sobre las diferentes preguntas que se plantearon y present\u00f3 diferentes herramientas.\u00a0Adem\u00e1s, coment\u00f3 la anal\u00edtica de Google\u00a0Analitys, una herramienta digital fundamental para observar diferentes m\u00e9tricas a tener en cuenta en el posicionamiento y en la visibilidad en internet. Arturo\u00a0Argil\u00e9s\u00a0destacaba que es importante plantearse una serie de preguntas en las que\u00a0se recapacite para conseguir realizar\u00a0una conversi\u00f3n\u00a0on\u00a0line.\u00a0El experto\u00a0explic\u00f3 al alumnado diferentes m\u00e9tricas digitales que analiz\u00f3, contextualiz\u00f3 y puso en valor.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Arturo\u00a0Argil\u00e9s,\u00a0analista web\u00a0y\u00a0SEO,\u00a0ha impartido\u00a0dos\u00a0talleres\u00a0al alumnado de segundo del grado\u00a0oficial en ADE\u00a0(Administraci\u00f3n y Direcci\u00f3n de\u00a0Empresas )\u00a0y\u00a0t\u00edtulo\u00a0propio\u00a0en Digital Business (DB) de Florida\u00a0Universit\u00e0ria\u00a0sobre la importancia del SEM y\u00a0del SEO en la estrategia digital de las empresas\u00a0y sobre Google\u00a0Analytics. El experto explic\u00f3 al alumnado la importancia de los buscadores y la visibilidad en los mismos de las entidades. \u201cCuando se [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,5],"tags":[],"class_list":["post-6241","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aprendiendo sobre posicionamiento y conversi\u00f3n online - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2021\/02\/aprendiendo-sobre-posicionamiento-y-conversion-online\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aprendiendo sobre posicionamiento y conversi\u00f3n online - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Arturo\u00a0Argil\u00e9s,\u00a0analista web\u00a0y\u00a0SEO,\u00a0ha impartido\u00a0dos\u00a0talleres\u00a0al alumnado de segundo del grado\u00a0oficial en ADE\u00a0(Administraci\u00f3n y Direcci\u00f3n de\u00a0Empresas )\u00a0y\u00a0t\u00edtulo\u00a0propio\u00a0en Digital Business (DB) de Florida\u00a0Universit\u00e0ria\u00a0sobre la importancia del SEM y\u00a0del SEO en la estrategia digital de las empresas\u00a0y sobre Google\u00a0Analytics. 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