{"id":684,"date":"2013-11-05T21:15:16","date_gmt":"2013-11-05T20:15:16","guid":{"rendered":"http:\/\/floridauniversitariaturismo.wordpress.com\/?p=684"},"modified":"2021-01-02T11:59:13","modified_gmt":"2021-01-02T11:59:13","slug":"marco-fanton-social-media-director-melia-hotels-international","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2013\/11\/marco-fanton-social-media-director-melia-hotels-international\/","title":{"rendered":"Marco Fanton: Social Media Director Meli\u00e1 Hotels International"},"content":{"rendered":"<p>Pilotar proyectos en nuevas tecnolog\u00edas que consigan otorgar un valor a\u00f1adido al negocio hotelero es uno de los objetivos principales que se plantea la cadena hotelera Meli\u00e0.<br \/>\nDe momento est\u00e1n adaptando todas sus plataformas de comunicaci\u00f3n con el cliente a un formato \u00f3ptimo para ser consultado a trav\u00e9s del tel\u00e9fono m\u00f3vil: primero el m\u00f3vil, despu\u00e9s el resto de dispositivos. Esto es absolutamente necesario cuando las cifras indican que el 20% de las visitas virtuales les entran a trav\u00e9s de plataformas m\u00f3viles.<br \/>\nEn cuanto a los Social Media, Marco Fanton reconoce que son una incre\u00edble fuente de informaci\u00f3n de los gustos, costumbres, necesidades, prioridades\u2026 de los clientes de cualquier empresa en general, y por supuesto de la hoteler\u00eda. Pero no es \u00e9ste el \u00fanico canal que hay que tener en cuenta a la hora de investigar sobre nuestros clientes y pode adaptar nuestros establecimientos a sus necesidades, hay otras herramientas que pueden ayudarnos a conseguir este objetivo de la forma m\u00e1s \u00f3ptima posible.<br \/>\nPor \u00faltimo nos ofrece una breve pincelada sobre su proyecto recientemente puesto en marcha y absolutamente vanguardista e innovador: el Twitter Hotel \u2013 <a href=\"http:\/\/www.melia.com\/es\/hoteles\/espana\/mallorca\/sol-wave-house\/index.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sol Hotel Wave House<\/a> en Mallorca. Proyecto sumamente interesante que merece un post para \u00e9l solo.<br \/>\nEsto es s\u00f3lo un aperitivo de la entrevista a Marco Fanton, no os perd\u00e1is la entrevista completa \u201cen vivo y en directo\u201d<br \/>\n<div class=\"embed-vimeo\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/77782860\" width=\"648\" height=\"365\" frameborder=\"0\" webkitallowfullscreen mozallowfullscreen allowfullscreen><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pilotar proyectos en nuevas tecnolog\u00edas que consigan otorgar un valor a\u00f1adido al negocio hotelero es uno de los objetivos principales que se plantea la cadena hotelera Meli\u00e0. De momento est\u00e1n adaptando todas sus plataformas de comunicaci\u00f3n con el cliente a un formato \u00f3ptimo para ser consultado a trav\u00e9s del tel\u00e9fono m\u00f3vil: primero el m\u00f3vil, despu\u00e9s [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[8],"tags":[],"class_list":["post-684","post","type-post","status-publish","format-standard","hentry","category-turismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marco Fanton: Social Media Director Meli\u00e1 Hotels International - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2013\/11\/marco-fanton-social-media-director-melia-hotels-international\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marco Fanton: Social Media Director Meli\u00e1 Hotels International - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Pilotar proyectos en nuevas tecnolog\u00edas que consigan otorgar un valor a\u00f1adido al negocio hotelero es uno de los objetivos principales que se plantea la cadena hotelera Meli\u00e0. 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