{"id":686,"date":"2018-11-06T11:48:56","date_gmt":"2018-11-06T11:48:56","guid":{"rendered":"http:\/\/blogs.florida.es\/floridauniversitariaempresa\/?p=686"},"modified":"2018-11-06T11:48:56","modified_gmt":"2018-11-06T11:48:56","slug":"buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/","title":{"rendered":"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>\u00bfCu\u00e1l es el perfil del cliente ideal?<\/strong> Esta es una de las cuestiones que m\u00e1s se formulan las organizaciones. Pero la respuesta no es simple. Para poder responder a esta gran pregunta, los expertos en marketing deben contemplar numerosos factores: Datos sociodemogr\u00e1ficos, informaci\u00f3n sobre su situaci\u00f3n geogr\u00e1fica o su conducta son elementos que condicionan las ventas y que hay que contemplar en un plan de marketing.<\/p>\n<p style=\"text-align: justify\">En este contexto, construir el perfil de <em>buyer persona<\/em> es una herramienta esencial para la empresa, al conocer aspectos como sus inquietudes, intereses, motivaciones, qu\u00e9 busca y c\u00f3mo lo busca. En definitiva: un arquetipo del cliente ideal.<\/p>\n<p style=\"text-align: justify\">En el marco de la intensificaci\u00f3n de Digital Business, el alumnado del <a href=\"http:\/\/www.floridauniversitaria.es\/es-ES\/OfertaAcademica\/grados\/Paginas\/Grado-de-ade.aspx?Perfil=Florida+Universitaria&amp;Grado=Administraci%c3%b3n+y+Direcci%c3%b3n+de+Empresas+%ef%bc%86+Diploma+en+Digital+Business\" target=\"_blank\" rel=\"noopener noreferrer\">Grado en ADE<\/a> desarrolla varias sesiones para profundizar en la ejecuci\u00f3n del plan de marketing. Tras la primera sesi\u00f3n, en la que ha conocido las claves del an\u00e1lisis interno-externo y el informe DAFO, el alumnado se ha centrado en el segundo punto del plan de marketing: analizar el p\u00fablico objetivo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-687 aligncenter\" src=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/11\/noti-buyer-persona.jpg\" alt=\"\" width=\"593\" height=\"396\" \/><\/p>\n<p style=\"text-align: justify\">Durante la sesi\u00f3n, el alumnado de <a href=\"http:\/\/www.floridauniversitaria.es\" target=\"_blank\" rel=\"noopener noreferrer\">Florida Universit\u00e0ria<\/a> ha conocido los aspectos que se deben analizar para perfilar al buyer persona, identificando tipos de usuarios o clientes para las empresas reales que est\u00e1n analizando. Edad, estudios, profesi\u00f3n, salario, necesidades, son algunos de los elementos de an\u00e1lisis que ayudan a las organizaciones a segmentar su mensaje para los distintos tipos de audiencia.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfCu\u00e1l es el perfil del cliente ideal? Esta es una de las cuestiones que m\u00e1s se formulan las organizaciones. Pero la respuesta no es simple. Para poder responder a esta gran pregunta, los expertos en marketing deben contemplar numerosos factores: Datos sociodemogr\u00e1ficos, informaci\u00f3n sobre su situaci\u00f3n geogr\u00e1fica o su conducta son elementos que condicionan las [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5],"tags":[],"class_list":["post-686","post","type-post","status-publish","format-standard","hentry","category-negocios-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"\u00bfCu\u00e1l es el perfil del cliente ideal? Esta es una de las cuestiones que m\u00e1s se formulan las organizaciones. Pero la respuesta no es simple. Para poder responder a esta gran pregunta, los expertos en marketing deben contemplar numerosos factores: Datos sociodemogr\u00e1ficos, informaci\u00f3n sobre su situaci\u00f3n geogr\u00e1fica o su conducta son elementos que condicionan las [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Experiencia Florida: Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-06T11:48:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/11\/noti-buyer-persona.jpg\" \/>\n<meta name=\"author\" content=\"mtmoreno@florida.local\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtmoreno@florida.local\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/\",\"url\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/\",\"name\":\"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\"},\"datePublished\":\"2018-11-06T11:48:56+00:00\",\"dateModified\":\"2018-11-06T11:48:56+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\"},\"breadcrumb\":{\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\",\"name\":\"Experiencia Florida: Blog\",\"description\":\"Experiencia Florida: Nuestro Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\",\"name\":\"mtmoreno@florida.local\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"caption\":\"mtmoreno@florida.local\"},\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/","og_locale":"es_ES","og_type":"article","og_title":"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog","og_description":"\u00bfCu\u00e1l es el perfil del cliente ideal? Esta es una de las cuestiones que m\u00e1s se formulan las organizaciones. Pero la respuesta no es simple. Para poder responder a esta gran pregunta, los expertos en marketing deben contemplar numerosos factores: Datos sociodemogr\u00e1ficos, informaci\u00f3n sobre su situaci\u00f3n geogr\u00e1fica o su conducta son elementos que condicionan las [&hellip;]","og_url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/","og_site_name":"Experiencia Florida: Blog","article_published_time":"2018-11-06T11:48:56+00:00","og_image":[{"url":"https:\/\/blogs.florida.es\/floridauniversitariaempresa\/wp-content\/uploads\/sites\/16\/2018\/11\/noti-buyer-persona.jpg"}],"author":"mtmoreno@florida.local","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mtmoreno@florida.local","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/","url":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/","name":"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing - Experiencia Florida: Blog","isPartOf":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website"},"datePublished":"2018-11-06T11:48:56+00:00","dateModified":"2018-11-06T11:48:56+00:00","author":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659"},"breadcrumb":{"@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"http:\/\/blogs.florida.es\/floridauniversitariablog\/2018\/11\/buyer-persona-un-elemento-estrategico-en-el-plan-de-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blogs.florida.es\/floridauniversitariablog\/"},{"@type":"ListItem","position":2,"name":"Buyer persona: un elemento estrat\u00e9gico en el plan de marketing"}]},{"@type":"WebSite","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website","url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/","name":"Experiencia Florida: Blog","description":"Experiencia Florida: Nuestro Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659","name":"mtmoreno@florida.local","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","caption":"mtmoreno@florida.local"},"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pau61W-b4","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/686","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/comments?post=686"}],"version-history":[{"count":0,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/686\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/media?parent=686"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/categories?post=686"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/tags?post=686"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}