{"id":7825,"date":"2022-11-03T16:56:56","date_gmt":"2022-11-03T16:56:56","guid":{"rendered":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?p=7825"},"modified":"2022-11-11T17:00:16","modified_gmt":"2022-11-11T17:00:16","slug":"reflexionando-sobre-los-retos-del-ecommerce","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/","title":{"rendered":"Reflexionando sobre los retos del ecommerce"},"content":{"rendered":"<p style=\"text-align: justify\"><strong>Alberto Moreno<\/strong>, director general de <strong>T-Box<\/strong>, imparti\u00f3 un taller sobre el \u2018<em>Impacto del ecommerce en la \u00faltima milla<\/em>\u2019 tanto para el alumnado del <a href=\"https:\/\/www.floridauniversitaria.es\/titulacion\/transporte-y-logistica\/\" target=\"_blank\" rel=\"noopener\">Ciclo Formativo de Grado Superior en Transporte y Log\u00edstica<\/a> as\u00ed como para el <a href=\"https:\/\/www.floridauniversitaria.es\/titulacion\/grado-en-gestion-del-transporte-y-la-logistica\/\" target=\"_blank\" rel=\"noopener\">Grado oficial en Gesti\u00f3n del Transporte y Log\u00edstica<\/a> de Florida Universit\u00e0ria. Moreno introdujo el debate entre el alumnado sobre las ventajas e inconvenientes en cuanto a sostenibilidad del <em>ecommerce <\/em>para provocar la reflexi\u00f3n en torno a este cambio que se est\u00e1 imponiendo en los h\u00e1bitos de compra.<\/p>\n<p style=\"text-align: justify\">\u201cHay estrategias de consumo detr\u00e1s y el <em>ecommerce<\/em> ha de resolver los problemas econ\u00f3micos y de contaminaci\u00f3n que est\u00e1 generando\u201d, comentaba. Por ese motivo, les anim\u00f3 a resolver el reto de un entramado de problemas ingentes. \u201cHay que gestionar el conocimiento y saber establecer el foco\u201d, explicaba al alumnado.<\/p>\n<p style=\"text-align: justify\">En este caso, destacaba la importancia de la \u00faltima milla como \u00faltimo eslab\u00f3n de la cadena de suministro ya que a los problemas operativos y medioambientales se a\u00f1ade que sus servicios no est\u00e1n bien remunerados por las compa\u00f1\u00edas que los solicitan amenazando su sostenibilidad. Esto es un reto ya que la compra <em>on line<\/em> es m\u00e1s sostenible que la compra f\u00edsica o en tienda, a nivel medioambiental, no si\u00e9ndolo, por otro lado, las devoluciones. \u201cLa gratuidad es lo que est\u00e1 generando problemas medioambientales y econ\u00f3micos a las empresas\u201d, apuntaba Moreno.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-7826\" src=\"http:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece-1024x682.jpg\" alt=\"\" width=\"648\" height=\"432\" srcset=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece-1024x682.jpg 1024w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece-300x200.jpg 300w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece-768x512.jpg 768w, https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece.jpg 1280w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alberto Moreno, director general de T-Box, imparti\u00f3 un taller sobre el \u2018Impacto del ecommerce en la \u00faltima milla\u2019 tanto para el alumnado del Ciclo Formativo de Grado Superior en Transporte y Log\u00edstica as\u00ed como para el Grado oficial en Gesti\u00f3n del Transporte y Log\u00edstica de Florida Universit\u00e0ria. Moreno introdujo el debate entre el alumnado sobre [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":7826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[620,5,625],"tags":[],"class_list":["post-7825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empleo","category-negocios-logistica","category-transporte-y-logistica"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog\" \/>\n<meta property=\"og:description\" content=\"Alberto Moreno, director general de T-Box, imparti\u00f3 un taller sobre el \u2018Impacto del ecommerce en la \u00faltima milla\u2019 tanto para el alumnado del Ciclo Formativo de Grado Superior en Transporte y Log\u00edstica as\u00ed como para el Grado oficial en Gesti\u00f3n del Transporte y Log\u00edstica de Florida Universit\u00e0ria. Moreno introdujo el debate entre el alumnado sobre [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Experiencia Florida: Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-03T16:56:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T17:00:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"mtmoreno@florida.local\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"mtmoreno@florida.local\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/\",\"name\":\"Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog\",\"isPartOf\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\"},\"datePublished\":\"2022-11-03T16:56:56+00:00\",\"dateModified\":\"2022-11-11T17:00:16+00:00\",\"author\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\"},\"breadcrumb\":{\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reflexionando sobre los retos del ecommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website\",\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/\",\"name\":\"Experiencia Florida: Blog\",\"description\":\"Experiencia Florida: Nuestro Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659\",\"name\":\"mtmoreno@florida.local\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g\",\"caption\":\"mtmoreno@florida.local\"},\"url\":\"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/","og_locale":"es_ES","og_type":"article","og_title":"Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog","og_description":"Alberto Moreno, director general de T-Box, imparti\u00f3 un taller sobre el \u2018Impacto del ecommerce en la \u00faltima milla\u2019 tanto para el alumnado del Ciclo Formativo de Grado Superior en Transporte y Log\u00edstica as\u00ed como para el Grado oficial en Gesti\u00f3n del Transporte y Log\u00edstica de Florida Universit\u00e0ria. Moreno introdujo el debate entre el alumnado sobre [&hellip;]","og_url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/","og_site_name":"Experiencia Florida: Blog","article_published_time":"2022-11-03T16:56:56+00:00","article_modified_time":"2022-11-11T17:00:16+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece.jpg","type":"image\/jpeg"}],"author":"mtmoreno@florida.local","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"mtmoreno@florida.local","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/","url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/","name":"Reflexionando sobre los retos del ecommerce - Experiencia Florida: Blog","isPartOf":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website"},"datePublished":"2022-11-03T16:56:56+00:00","dateModified":"2022-11-11T17:00:16+00:00","author":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659"},"breadcrumb":{"@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2022\/11\/reflexionando-sobre-los-retos-del-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/blogs.florida.es\/floridauniversitariablog\/"},{"@type":"ListItem","position":2,"name":"Reflexionando sobre los retos del ecommerce"}]},{"@type":"WebSite","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#website","url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/","name":"Experiencia Florida: Blog","description":"Experiencia Florida: Nuestro Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/b4f91174855694efbc637a78b3e74659","name":"mtmoreno@florida.local","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/blogs.florida.es\/floridauniversitariablog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a292bf8f12a0bebd3ea5e24da579596fc0c0ed61528558850239ad4607f07411?s=96&d=mm&r=g","caption":"mtmoreno@florida.local"},"url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/author\/mtmoreno\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-content\/uploads\/sites\/19\/2022\/11\/Masterclass_eccommeece.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pau61W-22d","post_mailing_queue_ids":[],"_links":{"self":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/7825","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/comments?post=7825"}],"version-history":[{"count":1,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/7825\/revisions"}],"predecessor-version":[{"id":7827,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/posts\/7825\/revisions\/7827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/media\/7826"}],"wp:attachment":[{"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/media?parent=7825"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/categories?post=7825"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.florida.es\/floridauniversitariablog\/wp-json\/wp\/v2\/tags?post=7825"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}