{"id":9606,"date":"2025-10-20T15:46:36","date_gmt":"2025-10-20T15:46:36","guid":{"rendered":"https:\/\/blogs.florida.es\/floridauniversitariablog\/?p=9606"},"modified":"2025-10-20T15:46:36","modified_gmt":"2025-10-20T15:46:36","slug":"taller-de-neuromarketing-el-alumnado-de-negocios-analiza-como-piensa-el-consumidor-a","status":"publish","type":"post","link":"https:\/\/blogs.florida.es\/floridauniversitariablog\/2025\/10\/taller-de-neuromarketing-el-alumnado-de-negocios-analiza-como-piensa-el-consumidor-a\/","title":{"rendered":"Taller de Neuromarketing: el alumnado de Negocios analiza c\u00f3mo piensa el consumidor\/a"},"content":{"rendered":"

Alumnado de 4\u00ba del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas con T\u00edtulo Propio en Digital Business<\/a>, y de 2\u00ba del Ciclo Formativo de Grado Superior en Marketing y Publicidad<\/a> han participado en un taller especializado en Neuromarketing. Ha impartido la sesi\u00f3n David Ju\u00e1rez como director responsable de equipo MACOM (Marketing y Comunicaci\u00f3n Empresarial) de la Universitat Polit\u00e8cnica de Val\u00e8ncia (UPV).<\/p>\n

En su visita al Campus de Catarroja, Ju\u00e1rez ha compartido sus conocimientos y amplia experiencia como consultor, investigador y fomador en Neuromarketing, Neuroventas, Marketing Estrat\u00e9gico y Comunicaci\u00f3n Empresarial. \u00abNos enfrentamos a un contexto en el que predominan los impulsos r\u00e1pidos. La inmediatez de las nuevas RRSS entrena nuestro cerebro hacia el d\u00e9ficit de atenci\u00f3n\u00bb, explicaba.<\/p>\n

En este sentido, dise\u00f1ar campa\u00f1as capaces de transmitir un mensaje claro y f\u00e1cil de comprender, pero que adem\u00e1s tenga fuerza e impacto emocional, se convierte en m\u00e1s que un reto. Aqu\u00ed entra el concepto de neuromarketing. Entender c\u00f3mo funciona el cerebro humano ante est\u00edmulos como el color, los sonidos o las palabras, es esencial a la hora de generar contenidos y\/o estrategias de venta capaces, no solo de captar la atenci\u00f3n, sino de conseguir un mensaje capaz de conectar con el p\u00fablico m\u00e1s all\u00e1 de la venta.<\/p>\n

Para poner la teor\u00eda en pr\u00e1ctica, el taller ha utilizado un innovador software que, entre otras funciones, permite realizar un mapa de seguimiento que determina qu\u00e9 impulsos han captado en mayor medida la atenci\u00f3n del usuario\/a analizado, en este caso el propio alumnado de Florida Universit\u00e0ria y Florida Cicles Formatius. Mediante un sofisticado proceso de eye tracking, GSR (respuesta galv\u00e1nica de la piel) o face reading se ha registrado paso a paso las diferentes reacciones a determinadas campa\u00f1as publicitarias. El programa ha dejado constancia de estos est\u00edmulos mediante AOIs din\u00e1micas (\u00c1reas de Inter\u00e9s) y electroencefalograf\u00edas (EEG).<\/p>\n

\"Taller<\/p>\n","protected":false},"excerpt":{"rendered":"

Alumnado de 4\u00ba del Grado en Administraci\u00f3n y Direcci\u00f3n de Empresas con T\u00edtulo Propio en Digital Business, y de 2\u00ba del Ciclo Formativo de Grado Superior en Marketing y Publicidad han participado en un taller especializado en Neuromarketing. Ha impartido la sesi\u00f3n David Ju\u00e1rez como director responsable de equipo MACOM (Marketing y Comunicaci\u00f3n Empresarial) de […]<\/p>\n","protected":false},"author":999,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[58,57,5],"tags":[647,629,9,631],"class_list":["post-9606","post","type-post","status-publish","format-standard","hentry","category-ade-digital-business","category-marketing-y-publicidad","category-negocios-logistica","tag-digital-business","tag-florida-cicles-formatius","tag-florida-universitaria","tag-marketing-y-publicidad"],"yoast_head":"\nTaller de Neuromarketing: el alumnado de Negocios analiza c\u00f3mo piensa el consumidor\/a - 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